Next up, we are thrilled to announce our newest oncoming member of our board of business and technical advisors, Deepa Prahalad. As an advisor, Deepa will be focusing a majority of her time on design, storytelling, and communication in order to build a more tight-knit community around the Mifos Initiative. Deepa believes that paying attention to aspirations can often create a faster adoption and widespread impact which is usually overlooked in the process of making things affordable. What motivated Deepa to become an advisor was the mission behind the Mifos Initiative: “Creating tools for financial inclusion for billions of unbanked and under-banked people around the world”. She believes that this is a crucial part of creating opportunity and prosperity for future generations.
With a political science and economics background, a specific skill-set Deepa plans to bring to the Mifos Initiative is combining the macro-level understanding of trends with deep dives into consumer mindsets and aspirations. Deepa says that “bringing both of these elements directly into the design of an organization’s products and services is what can maximize profit and impact”. Deepa’s deep knowledge in strategy and design will go hand in hand to reach these goals.
When asked about the most critical action we can take to end global poverty, Deepa responded with:
“It’s natural to want to provide ‘solutions’, but most social challenges like poverty are extremely complex. I think Muhammad Ali made a great point when he said, ‘It’s not the mountains in the distance that wear people down – it’s the pebble in your shoe.’ People are not waiting passively to be ‘saved’, even when they are in desperate circumstances. They are usually trying to solve their own problems. A lot of the inequality we see around the world reflects a lack of choices, not a lack of awareness. The impact that organizations have on society is huge because they expand the range of choices we have. This is where business can really make the world a better place.”
In the short time we’ve been working with Deepa she’s already stimulated some great ideas and creative strategies to grow our community. One such project that she’s helping us launch is our Mifos 2030 Vision Campaign. We will paint a clear picture of how we envision the world as we see it in 2030 and invite the rest of the community and ecosystem in sharing their own commitment to how they personally can make that vision a reality. We will be formally unveiling it soon but it will be a powerful campaign and strategic vision for our initiative that will tell a powerful story of what we’ve accomplished to date including testimonials from our community, set key milestones and benchmarks our community will aspire to in alignment with the UN SDG of No Poverty by 2030, and establish an actionable roadmap with commitments from partners which will guide our community.